Salesforce, built by an engineer.
You’re paying for an enterprise CRM and getting an expensive contact list. The platform isn’t the problem — the build is.
The problem
Most Salesforce orgs are half-configured, ignored by the team, full of bad data, and impossible to forecast from. Past the point-and-click ceiling, you need real engineering: custom objects, Apex, SOQL, and Flows that match how your business actually runs.
What we build
Architecture & configuration
Objects, fields, and automation designed around how your business runs.
Apex / SOQL / Flows
The custom logic standard config can’t handle, built and tested properly.
Migration without losing history
Data moved and cleaned from your old system, history intact.
Integrations & adoption
Billing, marketing, and support wired in; dashboards and training so the team uses it.
What changes for you
Your team works in it, not around it.
Your team works in it, not around it.
Clean pipeline data leadership can actually steer by.
Clean pipeline data leadership can actually steer by.
Apex/SOQL depth, not a clicks-only setup.
Apex/SOQL depth, not a clicks-only setup.
What this improves
- Cleaner records
- Fewer duplicates
- Reports leadership can trust
- Reps know what to update
- Automations stop breaking
- CRM becomes the source of truth
Why us specifically
Our engineer Tal builds Salesforce at the Apex/SOQL level — Flows, triggers, and integrations included. We’ve done Salesforce architecture and activity hygiene for capital-firm sales orgs, where clean data and trustworthy pipeline reviews directly affect revenue.
Engineering depth under the hood
CRM engineering
Integration layer
When you need this
- You’ve outgrown a simple CRM.
- You’re migrating to Salesforce.
- You have Salesforce and it’s a mess.
Pricing for this service
Salesforce
Scoped by org complexity, custom logic, and migration volume.
Ready to scope it?
Book a scoping call and we’ll map exactly what to build, in what order, and what it costs.
Need this built? Book a Scoping Call.
Want it built and then run for you? See the managed retainer →